“Indonesia Terkoneksi, Semakin Digital Semakin Maju” is the main concept behind the creation of an animated video highlighting the Ad Family, a family whose members utilize the internet for positive purposes. The selection of this family serves as a specific approach for the public to relate to the situation.

To convey that the internet can lead us to a sophisticated and progressive future, we chose simple snapshots that serve as tangible evidence of internet usage in Indonesia. Through these simple stories with implicit messages conveyed, the public can grasp that the internet infrastructure they are currently enjoying is continuously being upgraded to be even more advanced.