How Effective Digital Communication Shapes the Growth of Indonesian Startups
In today's rapidly evolving digital landscape, nurturing talent and growing startups are key to economic development. To support this, Indonesia's Ministry of Communication and Information Technology (Kominfo) launched the National Movement of 1000 Digital Startups, aiming to create new startups and develop global-ready talent.
How did we help
Digital PresenceVisual Narrative
Timeline
From 2020 to the present
Selaksans
Project overview
Recognizing the need for a dedicated platform for startup enthusiasts, Selaksa has built a strong digital communication framework for the 1000 Startups initiative. This platform serves as a hub for aspiring entrepreneurs, offering resources, knowledge, and networking opportunities to transform innovative ideas into successful businesses. Through workshops, webinars, and mentorship sessions, Selaksa equips participants with essential skills, fostering a supportive community and contributing to Indonesia’s digital economy and innovation landscape.
Enhancing the #1000StartupDigital Program Through Social Media
A key aspect of Selaksa’s efforts includes managing the social media presence of #1000StartupDigital. This involves mapping out content pillars tailored to the audience’s needs, such as raising awareness, increasing exposure, and providing valuable knowledge.
Selaksa meticulously plans and produces content, starting with creating monthly editorial plans, brainstorming topic ideas, crafting content, designing visuals, and publishing the content across various social media channels.
Results of Selaksa's Social Media Management for #1000StartupDigital
Selaksa successfully manages social media channels for the #1000StartupDigital program, achieving significant reach and engagement across these platforms.
Fostering Impact Through Kisah Alumni Video Narratives
Until 2022, #1000StartupDigital had yet to produce content introducing its alumni, detailing their journey from starting their startups, participating in the program, to the impact post-program involvement. A major challenge that also impacted the alumni’s visibility was the lack of specialized teams or funds for creating company profile videos.
The primary goal of creating these videos was to develop compelling company profiles for the startups, intended for presentation to investors or showcasing at various startup events like Ignition and Hack4ID, organized by #1000StartupDigital. These videos also aimed to validate the sustained presence and impact of the alumni, providing tangible evidence of their contributions to Indonesia’s entrepreneurial landscape.
Showcasing #1000StartupDigital Kisah Alumni on YouTube
By 2023, #1000StartupDigital has produced 12 alumni startup videos. The output of this initiative has been a series of compelling narratives highlighting the stories, achievements, and impact of #1000StartupDigital alumni.
Startups that have been documented
Exploring the Personal Side of Entrepreneurship Through Cakap Startup Podcast
Cakap Startup aims to offer engaging and insightful content that reveals the human stories behind entrepreneurial success and digital innovation in Indonesia. The series discusses the career journey of founders, starting from their backgrounds, experiences, to insights gained in establishing a startup. It explores the path of founders as they embark on a startup journey, from their initial experiences in ideation to the process of building a startup.
Each episode provides practical information and advice on digital transformation for listeners interested in the startup world. The production process covers all aspects of podcast creation, from pre-production (topic research, contacting speakers, scriptwriting), production, to post-production (editing, airing, and promotion).
The Outcome of Cakap Startup Podcast Series
Season 1 featured 7 episodes, while Season 2 expanded with 8 episodes and 1 special episode. The output can be viewed on the following YouTube playlist.
Boosting Startup Growth through Inspiring Reads in Rintisan
We noticed that startup founders were kinda left hanging without the right info. In 2020, we launched Rintisan. It’s like a founder’s go-to guide, packed with real-life stories and practical tips on how to get your startup off the ground.
Every month, we handpick topics that we know founders and their teams really need to know about, from building your product to building your dream team. Rintisan is basically your buddy, helping you navigate the crazy world of digital startups here in Indonesia. It’s all about giving you the lowdown on what really matters for your startup to thrive.
The Result
Empowering Entrepreneurs through the 1000 Startup Digital Website
The #1000StartupDigital website serves as an all-in-one platform, allowing audiences to explore the program’s offerings comprehensively. This website acts as a channel for audiences to register for each program or activity. Additionally, the #1000StartupDigital website regularly publishes blog articles as an educational tool for startup ventures. Selaksa assists in website development and content creation for the website.
Impact of the #1000StartupDigital Website
The #1000StartupDigital website has become a vital resource for aspiring entrepreneurs and digital enthusiasts.
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