Ekodig

Strengthening 
Digital Presence 
with Purpose-Driven Brand Development

The Directorate of Digital Economy (Ekodig) is part of the Ministry of Communication and Information Technology. Ekodig drives digital transformation in Indonesia across six strategic sectors and five ecosystems. By fostering digital innovation, Ekodig boosts economic growth and ensures that advancements benefit all layers of society. Through various initiatives, Ekodig aims to create a comprehensive digital progression that enhances the lives of all Indonesians.

How did we help

Brand Story

Timeline

From March - May 2024

Selaksans

Project overview

The Directorate of Digital Economy (Ekodig) faces a significant challenge in establishing its presence on social media platforms. This lack of visibility hinders the dissemination of vital information and initiatives to the public. As a result, the impactful work and innovative efforts of Ekodig remain largely unknown to the wider community. In this project, we need to develop a comprehensive social media strategy that will enhance Ekodig’s online presence, increase public awareness, and ensure that the Directorate’s digital transformation initiatives are effectively communicated across all layers of society. Through brand development, we will amplify Ekodig’s voice, making it a well-known and influential entity in the digital landscape of Indonesia.

Strategic Branding to Define and Build the Digital Identity

Based on the efforts and values of Ekodig, we have formulated that integration, collaboration, and acceleration aptly describe Ekodig as a whole. Like a wheel in constant motion, we create the logo that symbolizes the drive for continuous change. We establish brand values and create comprehensive guidelines, including logo design, color schemes, fonts, and visual content. Our efforts are encapsulated in the slogan “Maju Bersama Digital”, signifying that adopting digital technology collectively leads to economic advancement, improved quality of life, and progress across various sectors.

Logo Exploration

Maju Bersama Digital

“Maju Bersama Digital” merangkum makna bahwa bersama-sama mengadopsi teknologi digital akan membawa kemajuan ekonomi, peningkatan kualitas hidup, dan perkembangan di berbagai sektor.

Ekodig menjadi katalis perubahan dalam mencapai kemajuan ini melalui pemanfaatan teknologi.

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