Branding for Global Innovation Players Premier Forum

G20

As part of the 2022 G20 Indonesian presidency, the G20 Digital Innovation Network (DIN) was conducted as the inaugural conference that brings together curated startups and venture capital owners from each G20 member country. Held in Bali with theme "The Rise of the Digital Economy," this groundbreaking forum aimed to bridge the gap between startups, investors, and industry leaders to tackle post-pandemic recovery through innovation.

How did we help

Timeline

2022

Selaksans

Project overview

To ensure the G20 DIN resonated with global audience, Selaksa executed a fresh branding strategy, effectively communicating the forum’s message and elevating its image. We implemented a branding event that aligned with the meaning of G20 DIN and the G20 event as a whole. We made sure that G20 DIN five priority sectors (Healthcare, Green and Renewable Energy, Education Technology, Financial Inclusivity, and Supply Chain) were represented through its narratives and visuals.

Crafting Impactful, Elegant Branding

Selaksa developed the G20 DIN’s branding strategy, bringing it to life through impactful design collateral and engaging social media campaigns. Our design collateral took center stage at the G20 main event in Bali, as well as our designed G20 DIN Guidebook which was distributed to speakers and participants from across the globe. Alongside event updates and insights through social media, we also held a one-month online campaign to celebrate the launching of our designed G20 DIN White Book.

Timeline:

April – October 2022

Result:

G20 DIN White Book
G20 DIN Guidebook
G20 DIN social media: https://www.instagram.com/g20innovationnetwork/?hl=en

Share this article

Related Case Sudy

How Effective Digital Communication Shapes the Growth of Indonesian Startups

Selaksa supports the Ministry of Communication and Information's National Movement of 1000 Startup Digital by providing practical knowledge and networking opportunities for early-stage founders through digital communication channels.

Growing Digital Talent for a Brighter Indonesia’s Startup Future

Offering inclusive learning in Hipster, Hacker, and Hustler roles for startup, Selaksa through Sekolah Beta provides both online classes via YouTube and intensive face-to-face sessions, ensuring future digital talents are equipped with industry-relevant skills.

Navigating the Journey of the Digital Startup Ecosystem

The Encyclopedia of 1000 Digital Startups captures Indonesia's digital startup ecosystem, documenting milestones and stories to serve as a valuable reference for academics, media, and government stakeholders.

Stuck on a decision?

We’re your go-to partner in creative & effective digital communications.

G20